I’ve been using image gen AI pretty heavily since 2021, but in the last year I’ve been overseeing more and more production ready AI projects inhouse at agencies, as well as helping build teams to complete them. Below are some examples of live assets, as well as films for pitch and research.
All work produced with the unstoppable Rob Ellis.
Not only is over half the footage in the Ultimate 7s films completely generated, but we used AI to relight and grade the small scale live action shoot of the players.
As part of developing the brand platform and branding for Tombola Arcade we developed a brand voice, not a tone of voice, but an actual unique voice. Voice has historically been the trickiest type generative AI. In this we managed to develop a voice that can be altered and updated across 100s of in market assets for tweaks to CTA and new player offers.
We worked with gen AI specialists to create a series of DOOH that had high character consistency and used ai to pull off transitions that would have been harder and more costly in tradition CGI.
We pitched on Ziggo in 2025, in addition to writing the campaign we created a series of fully AI pitch films of the launch creative with sound a like voice and lip synced footage. Pitch fill and then the developed launch spot.
Research films cannot be posted publicly but can be shared on request.